2020-2021 SC/NSPRA Recognitions
Charleston County School District’s (CCSD) Division of Strategy and Communications, along with four schools, combined to receive 17 awards in this year’s Rewards for Excellence program, sponsored by the South Carolina Chapter of the National School Public Relations Association (SC/NSPRA). This includes a prestigious Medallion honor for the district’s Safe Restart and a “Best in Show” honor in the In-House School Video category for Cooper River Center for Advanced Studies’ promotional video.
SC/NSPRA celebrated 108 programs and projects from across the state during a virtual ceremony on Thursday, July 15, 2021, on YouTube. The event was co-hosted by CCSD’s Director of Communication, Andy Pruitt, and included a Medallion Award presentation from CCSD’s Director of Strategic Engagement, Maggie Dangerfield.
This program recognizes outstanding communications and public relations efforts by South Carolina schools, school districts, and education agencies and associations. Public relations veterans with extensive experience in educational and business communications evaluated a combined 184 entries from the school and district levels.
The Rewards for Excellence Program features the following three awards programs:
- Medallion (for comprehensive public relations programs)
- Golden Achievement (for a single project or an aspect of a comprehensive program)
- Publications and Electronic Media (for individual products designed to improve communication)
The following entries from the district and CCSD schools were honor in this year’s Rewards for Excellence program:
Medallion – CCSD’s Safe Restart
Excellence in Writing – CCSD staff going the extra mile in the face of COVID-19 crisis
Excellence in Writing – Morningside works to address chronic absences
Excellence in Writing – Nurse’s intervention saves student’s life
Photography – SOA Drive-Thru Celebration 1
Photography – Stono Park Bike Reveal
Special Publication – 2019-2020 Year in Review
Video (In-House) – Memminger School Tour Video
Video (In-House) – Garrett’s Final Valedictorian – Stories of CCSD
Video (In-House) – Code to the Future – Stories of CCSD
Video (In-House) – Mission Critical Actions Update – February 27, 2020
Video – Cooper River Center for Advanced Studies (Promotional Video) - Best in Show for School Video
Video – Mary Ford Early Learning and Family Center (Morning News Show)
Video - Thomas C. Cario Middle School (CTV News)
Website – Cooper River Center for Advanced Studies
Website – North Charleston Elementary School
Website - Thomas C. Cario Middle School
“Our communication strategies at the school and district level during the pandemic were thorough,” said CCSD’s Chief of Staff, Erica Taylor. “The Division of Strategy and Communications is driven by energy and passion. Our team works tirelessly to serve the community and produces quality work day in, day out. I appreciate the judges recognizing the excellence and diversity of our efforts.”
Seventeen SC/NSPRA Reward for Excellence awards is the most CCSD has received in one year.
SC/NSPRA is an affiliate of the National School Public Relations Association. The state chapter is composed of 155 school public relations practitioners, superintendents, and other educational professionals from across the state. The organization strives to foster development in the field of school public relations and to encourage meaningful community involvement in and understanding of the public school system.
For more information, contact CCSD’s Division of Strategy and Communications at (843) 937-6303.