Charleston County School District’s (CCSD) Office of Strategy and Communications, along with CCSD four schools, combined to receive 13 awards in this year’s Rewards for Excellence program, sponsored by the South Carolina Chapter of the National School Public Relations Association (SC/NSPRA). This includes a prestigious Golden Achievement honor the district’s Teacher of the Year Celebration Program and a “Best in Show” honor in the School Video category for Wando High School’s student news show, Tribe Talk.
SC/NSPRA celebrated 138 programs and projects from across the state during the annual awards ceremony on Wednesday, August 5, 2020, via a virtual ceremony on YouTube co-hosted by CCSD’s Director of Communications and Technology, Andy Pruitt.
This program recognizes outstanding communications and public relations efforts by South Carolina schools, school districts, and education agencies and associations. Public relations veterans with extensive experience in educational and business communications evaluated a combined 212 entries from the school and district levels.
The Rewards for Excellence Program features three awards programs: Medallion (for comprehensive public relations programs), Golden Achievement (for a single project or an aspect of a comprehensive program), and Publications and Electronic Media (for individual products designed to improve communication).
The following entries from the district and CCSD schools earned recognition in this year’s Rewards for Excellence program:
Golden Achievement - CCSD Teacher of the Year Program
Photography - West Ashley High School Valedictorian
Photography - Week of the Young Child - West Ashley Head Start
Special Publication - Focus on CCSD
Video - West Ashley High School's Perfect Valedictorian - Stories of CCSD
Social Media - Thomas Cario Middle School (Facebook)
Video - Thomas C. Cario Middle School (CTV News)
Video - Wando High School (Tribe Talk) - Best in Show for School Video
Website - Pinehurst Elementary School
Website - Thomas C. Cario Middle School
“To have this many honors in one year speaks to the quality of work our office and schools are producing on a regular basis,” said CCSD’s Chief of Staff, Erica Taylor. “We are thankful the national and state judges in the program see what our communities see every day, high-quality storytelling and promotion through multiple forms of digital communication.”
Charleston County School District’s (CCSD) Office and Strategy and Communications, along with two schools from CCSD, were honored at the South Carolina Chapter of the National School Public Relations Association’s (SC/NSPRA) annual Rewards for Excellence awards ceremony in West Columbia earlier this month. The event celebrated 92 programs and projects from across the state for outstanding communications and public relations efforts by South Carolina schools, school districts, and education agencies and associations.
The program features three award categories:
Medallion for comprehensive, well-planned public relations programs;
Golden Achievement for a single project or projects that represent an aspect of a comprehensive program; and
Publications and Electronic Media for individual publications or electronic media products such as presentations, photography, marketing, handbooks, magazines, calendars, and other special purpose publications designed to improve communication.
Almost 200 entries were judged by public relations veterans with extensive experience in educational and business communications. CCSD earned five Rewards for Excellence for Publications and Electronic Media and was one of only two districts to receive the prestigious Medallion honor:
Engaging the Present and Future CCSD Teacher, Medallion Award
CCSD 2017-2018 Year in Review, Special Purpose Publication
Art Opening Doors – Stories of CCSD, In-House Video
- Project O.N.E.E. - Stories of CCSD, In-House Video
"Our office is not only committed to celebrating and informing our community about the accomplishments of our students and staff, but telling the stories behind those accomplishments as well," said Erica Taylor, CCSD’s Chief of Staff. "We are grateful for this recognition, and the recognition our schools received from SC/NPSRA. Personally, I am extremely proud to work alongside such dedicated and talented communications professionals."
SC/NSPRA is an affiliate of the National School Public Relations Association. The state chapter is composed of school public relations practitioners, superintendents and other educational professionals from across the state. The organization strives to foster development in the field of school public relations and to encourage meaningful community involvement in and understanding of the public school system. For more information about SC/NSPRA, visit www.scnspra.org.